ORLANDO, FL, APRIL 9, 2010 — eSchool Solutions today unveiled a new corporate logo as the first step in presenting a new strategic vision to the K-12 market. According to eSchool Vice President of Sales and Marketing, Lisa Welton, the new logo merely sets the table for some major new product introductions scheduled throughout the balance of 2010.
“eSchool Solutions has maintained the current logo and brand template for many years and it has served us well,” Welton explained. “But we have a dramatic and exciting vision for the future that will bring great things to our customers, and we felt strongly that our ‘face to the market’ should reflect this new direction.”
Currently, eSchool Solutions is the leading provider of substitute management software the K-12 market, with a customer base that includes nearly half of the country’s top 250 school districts. According to Welton, the company intends to maintain its top market position in substitute management, but is expanding its portfolio of software and services into professional development services, data analytics and other strategic arenas in the K-12 environment.
Our expanded vision includes new software products, improvements and upgrades to existing products, and a whole new family of consulting services. Among the products already announced is TeacherStudio, an online professional learning community where teachers can see, hear, and collaborate with exemplary educators.
“All the elements of our expanded vision are focused on helping school districts save money, manage resources more effectively, and, most importantly, improve student outcomes,” said Welton. “And, while we know we can’t adequately express a promise of that magnitude just by changing a logo design, we want our new logo to be a visible symbol of our elevated commitment to the market we so proudly serve.”
About eSchool Solutions
eSchool Solutions is the leading provider of integrated technology solutions for the preK-12 education market. In 1987, the Orlando-based company revolutionized substitute management for school systems, completely changing the way districts managed substitutes and employee absences.
Now, as a total solutions provider, eSchool Solutions provides a full suite of products and services designed to improve administrative efficiency and help school districts work smarter. The company serves more than 500 school systems, encompassing 29,000 schools in North America. Learn more at http://www.eschoolsolutions.com.